Our Timeline


The right fit since 1969.

Doris and Don Fisher opened the first Gap store in 1969. The reason was simple. Don couldn't find a pair of jeans that fit.

The Gap was a reference to the generation gap.

They never expected to transform retail. But they did.

The First Gap Store opens at 1950 Ocean Avenue in San Francisco, California, selling Levi Strauss merchandise, as well as records & tapes. The music sales were discontinued after 6 months.


GAP Ocean Avenue


Through quirky ads and having plenty of products in stores, Gap is well on its way to forging its identity as THE place to go for jeans since "whatever your shape, size or sex, we've got you covered".

1973 Gap debuts its iconic "Fall into the Gap" jingle.

1976 Gap Inc. goes public, offering 1.2 million shares of stock.

1977 Gap Inc. establishes a nonprofit charitable arm, Gap Foundation.

Gap is open


Gap reinvents the classic t-shirt and introduces the Pocker-t in 21 colours in time 

reinvent t shirt


The first Gap store outside the United States opens in metropolitan London, England.

Gap London


Gap introduces its now iconic blue square logo.

Gap logo


Supermodels wearing Gap white denim jeans and matching woven shirts grace the cover of Vogue magazine's 100th anniversary issue.

Having discontinued selling Levi's products in 1991, Gap's first year of selling solely Gap label merchandise was in 1992.



Gap enters France, opening a "store" in Galeries Lafayette department store in Paris.

Then in 1995, the first Gap store in Asia opens within the Hankyu department store, in Tamagawa, Japan.

Gap Paris



Gap introduces an intimate apparel line in 40 select stores.



Gap introduces its first limited edition product - vintage-inspired jeans named "1969" in honour of the year Gap was founded.



Gap launches three new (PRODUCT) RED designs for World AIDs Day.

Gap red logo